In this video, Sarah Came, Head of Marketing at GuestRevu, and Paula Carreirao, Senior PR & Partner Marketing at Cloudbeds, tell you everything you need to know about hotel NPS.
The video emphasizes the importance of monitoring Net Promoter Score (NPS) in the hospitality industry to attract new guests and retain loyal ones. It explains how NPS categorizes guests into promoters, neutrals, and detractors, with promoters being the most valuable for positive reviews and increased spending. The video also highlights the role of GuestRevu in providing tailored surveys and managing online reputation. By setting a target NPS score and tracking it over time, hotels can identify strengths and weaknesses to enhance guest experience.
To learn more, read the article Understanding hotel NPS: Measuring and improving guest loyalty
