In this short video, Paula Carreirão, PR & Partner Specialist at Cloudbeds, and Mercedes Blanco, Chief Partnerships Officer at The Hotels Network, talk about direct channel benchmarking. They discuss how hoteliers can effectively benchmark their hotel’s direct channels and how technology can enhance direct channel benchmarking.
Mercedes also shares her tips on how to turn benchmarking into action and explains who hotels should consider that compset.
Watch the video to find out more about direct channel benchmarking, or read the article Elevate your hotel website’s performance with direct channel benchmarking.
