In this video, Paula Carreirão, Partner Marketing Specialist at Cloudbeds, and Iara do Carmo, revenue management specialist at RoomPriceGenie, talk about reservation performance and demand patterns in the hotel industry.
During the conversation, the experts explain:
- What booking performance is
- The key metrics for understanding booking performance
- How hoteliers can use knowledge of seasonal patterns in demand in their lodging establishments
- What hoteliers can discover by analyzing performance across different channels
- The importance of understanding how booking behaviors differ across different guest segments
- How hotels can reduce the impacts of last-minute changes on their revenue
- How technology can offer better demand forecasting
