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CRM for Hotels: The Key to Smarter Guest Experiences

Watch this Cloudbeds Live with Mark Campbell, seasoned IT executive with a proven track record in driving organisational performance in hospitality, as we unpack the world of CRM and PMS for hotels.

We explore how CRM is used across the guest journey and the crucial role of CRM integration with systems like a PMS. Mark also shares his invaluable, first-hand experience implementing CRM tech — what works and what doesn’t, the challenges hotels face with CRM today, solutions, and what other CIOs should know.

 

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