Cloudbeds Digital Marketing Solution

Digital Marketing Suite

Stop losing bookings and drive more direct revenue with real-time campaign optimization, flexible budgets, and clear ROI tracking — all seamlessly integrated with your PMS — to ensure that you reach the right guests at the right time.

Metasearch

94% of travelers use metasearch to compare hotel rates. Get your property front and center on Google, Trivago, and TripAdvisor — right where travelers are searching. With budget-controlled, analytics-driven reach, Metasearch helps you boost bookings and maximize ROI.

Retargeting

Travelers engage with an average of 33 touchpoints before booking a trip. Leave none behind by using the power of AI to retarget guests who intended to book but didn’t get around it, and keeping your property top-of-mind for the travelers in their booking journey.

PMax

(Coming soon) Attract new guests to your marketing funnel with AI-powered advertising that reaches the right audience across the entire Google ecosystem — Google Search, display, YouTube, Gmail, Maps. All this power and complexity, made simple.

Social Media

(Coming soon) Social media ads play a key role in the dreaming phase of the customer journey — when travelers start imagining their next destination. Inspire interest, deliver them to your page, and complete your full-funnel marketing strategy with Social Media.

4 billion data points per hour

Forecast your future demand. Cloudbeds will soon integrate its Digital Marketing Suite into the Revenue Marketing Solution, enabling proactive demand generation for increased occupancy, ADR, and profitability. Stay tuned!

FAQ

What is a hospitality marketing solution?

A hospitality marketing solution is a comprehensive, hospitality-focused set of features, strategies, and tools designed to help businesses in the hospitality sector boost online visibility, attract and engage more guests and drive bookings — and ultimately revenue.

How can hospitality businesses improve their online presence?

Develop a functional and captivating, seo-optimized hotel booking website:

Create a visually appealing and user-friendly website that attracts and engages visitors.
Ensure website functionality for direct bookings with a seamless and efficient booking process directly on the website.
Optimize the website for search engines by implementing "Search Engine Optimization” (SEO) best practices; using relevant keywords, optimizing website structure, and creating valuable content.

Leverage customizable and accessible website templates:

Utilize professionally-designed templates that match their brand: customization allows for a unique and recognizable online identity, reinforcing brand awareness and potentially attracting guests who resonate with the brand's aesthetic.
Ensure accessibility across all devices (mobile, tablet, and desktop): providing a consistent and functional experience on all devices is crucial for reaching a wider audience and catering to the diverse ways people browse the internet.
Implement ada accessibility features: integrating solutions like "audioeye ada accessibility integration" demonstrates inclusivity and ensures the website is usable by individuals with disabilities, potentially expanding the customer base and adhering to accessibility standards.

Enhance property searchability with SEO:

Focus on SEO best practices: this reinforces the importance of ongoing SEO efforts to improve organic visibility in search engine results. Higher rankings mean more potential guests will find the property when searching for relevant terms.

Utilize digital marketing tools for promotion and tracking:

Implement tracking pixels from platforms like Google: This allows businesses to effectively market their property to their target audience through targeted advertising, track user activity on their website, and measure the success of their marketing campaigns in terms of conversions. This data-driven approach helps optimize marketing spend and strategies.

How can Cloudbeds’ hospitality marketing solution improve digital marketing strategies?

Centralized control and efficiency: Cloudbeds streamlines digital marketing efforts by consolidating various powerful tools and functions into one intuitive platform. This reduces complexity and allows hospitality businesses to manage their online presence more efficiently.

Full-funnel approach: Cloudbeds covers all stages of the customer journey, from initial awareness to booking, ensuring a consistent and effective message across different touchpoints.

Enhanced online visibility: Cloudbeds empowers hoteliers to control digital marketing strategy across multiple sites and platforms. This ensures maximum exposure to potential guests.

Improved website performance: Cloudbeds offers functional and captivating hotel booking websites that are SEO-optimized. SEO optimization increases discoverability, while a well-designed website enhances the booking experience.

Data-driven optimization: The platform provides smart insights, reporting & real-time optimization, empowering businesses to track performance, analyze data, and make informed decisions to maximize ROI.

AI-powered automation: Cloudbeds leverages AI to maximize ROI and build successful retargeting campaigns in seconds. AI simplifies complex tasks like bidding and optimization, making effective marketing more accessible, even without extensive marketing expertise.

PMS Integration: The Digital Marketing Solution is seamlessly PMS-integrated, streamlining data flow and improving overall operational efficiency.

How can a hotel marketing solution help me compete with OTAs?

Boosting direct bookings: Through an optimized website, best rate guarantees, exclusive offers, and loyalty programs.

Increasing online visibility: Via SEO, PPC, social media marketing, content marketing, and metasearch management to appear prominently where guests search.

Improving guest engagement: Using Customer Relationship Management systems and email marketing for personalized communication and repeat bookings that lead to guest loyalty.

Retargeting potential guests: Reaching those who visited your site but didn't book.

Providing data-driven insights: Tracking performance and offering real-time price comparisons to optimize your strategy.

How can Cloudbeds’ hospitality marketing solution improve guest experiences?

Cloudbeds' hospitality marketing solution can improve guest experiences in several ways:

Personalized communication: By integrating with guest data, it allows for tailored messaging before, during, and after their stay, making guests feel more valued and understood. For example, initiatives like sending pre-arrival emails with relevant information or post-stay thank you notes with personalized offers are highly effective.
Seamless booking process: An intuitive and mobile-friendly direct booking engine, a key component, ensures a smooth and hassle-free reservation experience, reducing frustration and increasing satisfaction from the outset.
Targeted offers and promotions: Understanding guest preferences and past behavior allows for the delivery of relevant offers and promotions that enhance their stay and make them more likely to return.
Improved online reputation management: By facilitating the monitoring and responding to online reviews, hotels can address concerns promptly and demonstrate a commitment to guest satisfaction, influencing future guests positively.
Enhanced website experience: Professionally designed and user-friendly websites provide easy access to information and services, making it simpler for guests to plan their stay and find what they need.
Direct communication channels: Features that enable direct communication can allow for quicker responses to inquiries and requests, improving service and guest satisfaction during their stay.
Building loyalty: By facilitating personalized follow-ups and targeted loyalty program communications and email campaigns, Cloudbeds helps foster stronger relationships with guests, encouraging repeat bookings and positive word-of-mouth.
Accessibility: Ensuring websites are ADA compliant (like through Audioeye integration) creates a more inclusive experience for all potential guests.

How can Cloudbeds’ hospitality marketing solution optimize marketing efforts?

Cloudbeds' hospitality marketing solution optimizes marketing efforts by providing a centralized and data-driven platform that enables hoteliers to:

Centralize control: Manage various marketing channels (website, metasearch, retargeting, social media) from a single dashboard, reducing the need to juggle multiple platforms and saving time.
Automate campaigns: Utilize AI-powered tools to create and launch effective campaigns (like retargeting) quickly, even without extensive marketing expertise.
Target the right guests: Leverage guest data and tracking pixels to target specific audiences with relevant messaging across different platforms.
Increase direct bookings: Optimize the direct booking process on their website and implement strategies to encourage guests to book directly, reducing OTA commissions.
Enhance online visibility: Improve search engine rankings (SEO) and manage presence on metasearch engines (Google Hotels, Trivago, TripAdvisor) to reach more potential guests.
Re-engage potential guests: Implement retargeting campaigns to bring back website visitors who didn't complete a booking.
Track performance and ROI: Monitor key metrics, generate reports, and gain insights into campaign effectiveness to make data-driven decisions and maximize return on investment.
Optimize pricing: Gain real-time price visibility to compare direct rates with OTAs and adjust pricing strategies to remain competitive and drive direct bookings.
Improve online reputation: Manage testimonials and respond to online reviews to build trust and attract more guests.