Cloudbeds’ ease of use and pricing intelligence help optimize White Goose Hotel’s operations and revenue

Located in Bali’s heavenly resort village of Canggu, the White Goose Boutique Hotel offers a seamless blend of relaxation and fun, all within a stone’s throw from the beautiful Berawa Beach.

Driven by a deep commitment to creating a personalized and memorable experience for each guest, White Goose Boutique Hotel has grown a steady base of repeat visitors. 

As General Manager, Noura Ben Salah, puts it,  “We prioritize a personalized approach to the guest experience. For example, we call our guests by their first name, we use the data that we input from the PMS system to tailor each guests’ stay accordingly, especially with returning guests. It’s this personalization, along with our commitment to sustainability that sets us apart and why guests continue to come back to us.”

Before switching to Cloudbeds, the team at White Goose tried several other hotel management systems, all of which were plagued by the same issues: they weren’t user-friendly, had trouble with integrations, and were difficult to manage.

Noura decided to give Cloudbeds a try and was immediately impressed by the platform’s ease of use,

It's very user-friendly — this is what I love about Cloudbeds and why I integrated it into our hotel. It has a very intuitive dashboard, seamless channel management, and very comprehensive reporting.

The benefits are felt throughout the property’s operations. Check-ins and checkouts are significantly simplified for the front desk team. Thanks to Cloudbeds’ pricing and revenue management solution, pricing is kept competitive for the reservations and revenue team. The marketing team makes the most of real-time insights, which help the team focus their efforts effectively. 

“Each department is able to access it for their specific needs,” remarks Noura, “And for new members, there’s Cloudbeds University where they can quickly go through all of the most important points, and you’re confident that they will know their way around the system.”

For Noura, who travels often for work, the fact that Cloudbeds is cloud-based means that she and her team can access the system from anywhere to keep an eye on operations and track performance in real time whenever they’re not on the property.

One of the most important software prerequisites for the White Goose Boutique Hotel was the ability to track competitors and ensure their pricing was perfectly positioned for their market. To achieve this, the team began using Cloudbeds’ pricing and hotel revenue management solution.

Using competitor rate tracking and price adjustment recommendations based on preset rules and alerts, Cloudbeds’ revenue management solution empowers hoteliers to keep pricing dynamic and competitive with real-time market data.

As Noura puts it,

We can get a 90-day overview of our competitors, their rates, their occupancy – this helps us better strategize.

Cloudbeds’ innovation, ease of use, and unified platform have proven to be the perfect fit for the White Goose Boutique Hotel. Noura is especially impressed with the platform’s flexibility in handling group bookings. 

“In terms of operations, we have the opportunity to block out certain rooms, setting up different rates for different times, for example, discounts, for groups. We have a hyperlink that we can set up through Cloudbeds, which we can send to the primary guest to then send through to their guests. This is something I haven’t seen with any other system, and it really helps us with our revenue,” explains Noura.

Asked whether she would recommend Cloudbeds, she responds:

“I would recommend Cloudbeds because it’s an all-in-one solution that simplifies your hotel management, enhances your efficiency, and provides valuable insights that help drive revenue and improve the guest experience.” She continues, “There’s always new features being launched or being worked on, response times from customer support are quick, and there’s always a solution.”